What we check

Every check, explained in plain English

We read the page you enter the way a search engine does, then tell you what we found and what to do about it. Every finding shows the evidence behind it, so you can see exactly why it is on your list.

How you show up in search

Your headline — the blue link people click in Google
Your blurb — the short summary that sells the click
Your main heading, so visitors know they are in the right place
How your page looks when someone shares it on social media
Which copy of a page you want Google to treat as the real one

Your content and pictures

Whether your pages say who you are, what you sell, and who it helps
How easy your writing is to read
Whether your pictures are described in words for Google and for blind visitors
Whether pictures are sized so the page does not jump while loading
Whether your pages link to each other so people can find them

Speed and the technical side

How fast your page feels on a phone
Speed measured from real visitors, where Google has the data
Whether Google is allowed to read and list your pages
Whether your site uses the secure padlocked address
The hidden labels that give Google your hours, prices, and reviews
Your site rules file and sitemap, so Google can find your pages

One score, and the reasoning behind it

Each check adds up to your Simple Use Web Score out of 100. We publish the whole method — what we look at, how the number is worked out, and what each score means for your business.

Check my website See how we score